Greene King Divisional Conference
Two conferences. Two audiences. One venue. Over 2,000 general managers from Greene King Pubs and Destination Brands brought together across consecutive days at Hall 9, NEC Birmingham each with their own full conference programme, drinks reception and awards dinner.
Premier Events delivered the entire project within a three-month window, working across event management, delegate management, AV production and content services to bring both events to life.
THE BRIEF
Greene King needed a partner who could take on a project of significant scale and complexity at pace. Two divisional conferences, two awards dinners, over 2,000 attendees, 15-plus exhibitors, multiple hotel contracts and a full AV and content production requirement all to be planned, produced and delivered within three months.
The NEC was the natural home for an event of this size, but a venue of that scale brings its own demands. Rigging specifications, power calculations, PA mapping, staging design, catering coordination and exhibition management all had to be worked through in parallel before a single delegate arrived.
The Premier Events team embedded itself into the Greene King planning process from the outset, running weekly client calls and managing every workstream through to the de-rig on Thursday 3rd July.
Event Management
AV Production
Content Services
Delegate Management
The Premier Events team managed the full delegate journey for both conferences, acting as the central point of contact via a dedicated Greene King events inbox. Dietary requirements and special requirements were logged and managed throughout, with registration and table plans coordinated centrally for both event days.
Joining instructions were created and distributed to all attendees ahead of the event. On-site, the team ran the help desk, managed check-in and handled personalised badge printing ensuring a smooth and professional arrival experience for over 2,000 delegates across two days.
Behind the Scenes
Eight weeks is a short window for a project of this scale. It required every team to be decisive, collaborative and precise from the first supplier call to the final production check on the night.
Venue sourcing, creative development, content production, supplier management, international travel logistics and live event operations all had to run simultaneously and land together on the same evening in New York.
The result was a launch that felt effortless to everyone in the room which is exactly what it should feel like when the work behind the scenes has been done properly.
What we do, all under one roof.
Event management. AV production. Content and creative. Custom builds and exhibition stands. Delegate tech. Studios. All in-house across five specialist brands, all talking to each other.
Whether you need one brand or all five, you're working with the same group throughout. No briefing five different suppliers. No version control nightmares. Just a single point of contact who knows your event inside out.
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The people behind the events.
These are our people - designers, producers, technicians, joiners, project managers. They'll be with you from the first brief to the last breakdown.
What we've been up to.
Case studies, industry views and a look at some of the events we've delivered. Worth a read.
