NO7 FUTURE RENEW LAUNCH

To introduce the Future Renew Night Serum to the US market, we delivered a high-energy launch event in the heart of New York City. Hosted at Studio 525, the evening welcomed 140 guests including dermatologists, media, influencers and the No7 team.

Working across event management, creative and international delivery, we brought together multiple specialist teams to make the experience happen, all within a tight eight-week timeline.

THE BRIEF

The launch was designed to generate excitement around No7's latest skincare innovation, creating a vibrant, social-first environment where press and creators could discover the product, engage with the brand story and share their experience.

From immersive visuals to carefully curated entertainment, the evening celebrated the science and future-focused innovation behind the Future Renew range. The product had to be the hero of the room, every creative decision, every space, every screen had to serve that single purpose.

Delivering a project of this scale in eight weeks, across two continents, required every team to work in close coordination from day one. The brief was clear: make the launch feel as innovative and premium as the product itself.

Premier Events - Fully Integrated Full Service Event Agency - Elizabeth Banks No. 7

Event Management

Our Event Management team oversaw the full planning and execution of the launch, coordinating every detail across an eight-week window with no margin for delay.

That meant sourcing and securing a premium New York venue suitable for an exclusive product launch, managing all logistics from concept through to delivery, and coordinating catering, entertainment and a live DJ to build the right atmosphere for the evening.

Suppliers and production partners were managed across both the event build and the live event itself, with the Future Renew Night Serum integrated throughout the venue at every touchpoint to ensure the product remained the clear hero of the experience.

Creative

Premier Studios developed the creative concept and visual identity for the launch, translating the science-led innovation behind Future Renew into a bold, immersive event environment that guests would feel from the moment they arrived.

The team designed the overall event look, produced all branding, artwork and visual assets across the venue, and created motion graphics and screen content telling the product story from ingredients through to the science behind the formula.

Bespoke projection content was produced and displayed across the venue walls, with interactive brand moments and product display areas designed specifically to encourage guest engagement and social sharing throughout the night.

ON THE GROUND IN NEW YORK

To ensure flawless delivery, our team travelled from the UK to New York to manage the event on-site. There is no substitute for having the right people in the room, and for a launch of this profile, that presence mattered.

The team oversaw the full venue installation, managed local suppliers and production partners, and ensured every creative, staging and AV element landed exactly as planned.

On the night itself, the team ran all live event operations, coordinating every moving part so guests experienced a seamless, high-energy evening from arrival to close.

The Experience

Studio 525 was transformed into an immersive brand world built around the Future Renew range. Projection content wrapped the walls. Screen content brought the product science to life. Every surface, display and detail was designed to reinforce the same message, that No7 is a brand at the forefront of skincare innovation.

The social-first environment meant guests had genuine reasons to stop, engage and share. Product display areas were designed to be photographed. Brand moments were built to be experienced and posted. The creative served the commercial objective at every turn.

Behind the Scenes

Eight weeks is a short window for a project of this scale. It required every team to be decisive, collaborative and precise from the first supplier call to the final production check on the night.

Venue sourcing, creative development, content production, supplier management, international travel logistics and live event operations all had to run simultaneously and land together on the same evening in New York.

The result was a launch that felt effortless to everyone in the room which is exactly what it should feel like when the work behind the scenes has been done properly.

What we do, all under one roof.

Event management. AV production. Content and creative. Custom builds and exhibition stands. Delegate tech. Studios. All in-house across five specialist brands, all talking to each other.

Whether you need one brand or all five, you're working with the same group throughout. No briefing five different suppliers. No version control nightmares. Just a single point of contact who knows your event inside out.

Not sure where to start? Just talk to us.