Incentive trip planning for KFC
Premier Events managed incentive trip planning for KFC’s Champions Club 2026, handling pre-event research, a site inspection and detailed scheduling for the Rome itinerary.
We organised group travel from London Heathrow and Manchester, managed onsite logistics, prepared welcome packs with handwritten recognition cards and sourced branded merchandise.
The Brief
Client: Kentucky Fried Chicken (Great Britain)
Destination: Rome, Italy
Date: September 2026
KFC required full event management for a four-day Champions Club incentive trip to Rome, designed to recognise top performers. The brief called for coordinated flights from London Heathrow and Manchester for around 30 guests, along with accommodation and an exciting activity programme with the purpose of celebrating the attendees.
Premier Events was responsible for pre-event research, planning, flight bookings and all logistics across the event. Amy and Nisha from our Event Management team were present onsite to oversee delivery across all four days and ensure all attendees had everything they needed.
Supporting services included an attendee portal for pre-trip communication, event photography and videography, and the production of custom gilets, bespoke joining instructions, printed recognition cards, caps, pin badges and photo albums for guests.
Pre-Event and Multi-Airport Coordination
To support clear communication and accurate data collection, the Premier Connects team developed a custom registration form for delegates. This enabled the capture of essential guest information ahead of travel. Working with the Studios team, Premier Events produced branded joining instructions tailored for the group, ensuring all guests received key trip details prior to departure.
Vespa Tour and City Programme
Premier Events managed all logistics for the Vespa tour as part of the four-day itinerary, which also featured group dinners, lunches and rooftop drinks. The schedule was designed to balance organised activities with time for guests to explore Rome independently. This approach to incentive trip planning enabled attendees to experience both group activities and personal discovery during their stay in the Italian capital.
Onsite Delivery and Content
After the event, Premier Studios delivered a highlight video edit and individual photo albums for each guest. Custom recognition cards were distributed onsite, and thank-you boxes containing caps, pin badges and event mementos were provided to attendees post event to share with their team. These elements were coordinated as part of the overall incentive trip planning and content delivery for Kentucky Fried Chicken (Great Britain).
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