Conference event management at Celtic Manor

Two days. One venue. A supplier exhibition followed by a conference programme with plenary sessions, gala dinner, awards ceremony and afterparty.

The Brief

Client: The Perfume Shop
Venue: Celtic Manor
Date: October 2026

The Perfume Shop needed a two-day event running from 12 to 13 October, with a supplier exhibition on day one and a full conference on day two, with main sessions in the Caernarfon Suite, a gala dinner and awards evening, and branded installations throughout the venue.

The event carried a botanical theme. Setup began on 9 October with trucking, crew accommodation and technical equipment coordinated across the full run, with derig on 14 October.

Conference event management for The Perfume Shop at Celtic Manor

Branded Installations

A branded LED archway framed the entrance to the Caernarfon Suite, each panel showcasing the GROW Conference logo, adding to the theming and decor for the event.

A large customised decorative tree with gold leaf foliage and a gold trunk was installed in the atrium, with framed length of service awards hanging from the branches. The installation created the botanical visual identity for the event.

Conference Production

The main conference space featured an 8-metre by 4.5-metre central LED video screen with a 2-metre by 4-metre screen for image magnification.

The stage had black fascia panels and a modular deck system. Tall illuminated panels with covered top to bottom with foliage extended the theming with warm white edge lighting to enhance the overall loof. Two broadcast cameras captured the sessions for live relay and recording.

Gala Dinner and Awards

The ballroom transformed for the evening programme with green LED uplighting and atmospheric lighting on the walls. The large video screen ran branded content and award announcements, with spotlights highlighting winners during the presentation.

The technical setup supported a full awards programme with motorised autocue for presenters, follow spots and lighting changes throughout the evening. A DJ booth with custom neon branding provided music between presentations. The afterparty continued into the early hours with a celebrity DJ keeping the crowd dancing all night.

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