The Brief

Client: Procurement Leaders
Venue: InterContinental London – The O2
Date: 23–25 May 2023
Type: Case Study
Author: PYTCH Team
Service Area: Conferences & Meetings

Procurement Leaders partnered with PYTCH to deliver the World Procurement Congress & Awards 2023—a three-day event combining conference sessions, exhibitions, and a high-profile awards ceremony. The brief required a VIP experience for every delegate, with immersive staging, branded environments, and flawless technical delivery.

Key Objectives

Create a visually striking main stage inspired by large-scale touring productions

Design and build branded exhibition stands and breakout stages

Deliver broadcast-quality content capture and digital signage

Enhance engagement with interactive zones and a live broadcast stage

World Procurement Congress & Awards 2023: Strategic Production for a Global Event

Pre-Event Preperation

Our team collaborated with Procurement Leaders to design an event that balanced scale, creativity, and sustainability. Every element—from scenic design to technical infrastructure—was planned to reflect the client’s vision.

Main Stage Design
We built a plenary stage inspired by Eurovision and rock concert aesthetics, featuring dynamic lighting, LED walls, and timecoded effects. Breakout stages were upgraded with 3m-high LED wall sets, reinforcing brand identity across all spaces.

Exhibition and Scenic Elements
Custom CNC-machined exhibition stands were fabricated from sustainable materials for reuse year-on-year. We also created themed areas such as the Sustainability Lounge and bespoke props to enhance the delegate experience.

Digital Content and Signage
Our content team designed a full suite of digital assets for screens throughout the venue. We deployed our custom signage platform, Signwave, to manage real-time updates and event information.

On-Site Execution

The event spanned multiple zones, requiring precise coordination and responsive technical support.

Conference and Breakout Delivery
We installed LED walls, advanced lighting rigs, and premium audio systems across plenary and breakout spaces. Our technicians managed transitions and supported speakers throughout the schedule.

Broadcast Stage Integration
A live newsroom was built on the exhibition floor to stream interviews and sessions to remote audiences. This added a new dimension of engagement and extended the event’s reach beyond the venue.

Awards Ceremony Production
The show concluded with a spectacular awards ceremony featuring timecoded lighting, pyrotechnics, and broadcast-style videography. An after-party with DJ sets, dancers, and walkabout performers capped off the experience.

Post-Event Wrap-Up

World Procurement Congress & Awards 2023 was a resounding success, earning praise from delegates and organisers alike.

Client Feedback
“The smoothest of any event I have ever taken part in. The main stage felt truly special, and the vibe was amazing.” – Ian Lawless, Content Director
“Majestic… the exhibition stands looked fantastic and really translated our brief of open and airy.” – Hilary Murnane, Event Manager

Team Reflection
Our crew reviewed workflows to capture learnings for future large-scale events, reinforcing the importance of sustainability and integrated design.

Looking Ahead
The success of this event has strengthened our partnership with Procurement Leaders, with plans already underway for next year’s congress.

What we do, all under one roof.

Event management. AV production. Content and creative. Custom builds and exhibition stands. Delegate tech. Studios. All in-house across five specialist brands, all talking to each other.

Whether you need one brand or all five, you're working with the same group throughout. No briefing five different suppliers. No version control nightmares. Just a single point of contact who knows your event inside out.

Not sure where to start? Just talk to us.