The Brief

Client: Porsche Solihull
Venue: Porsche Centre Solihull
Date: Winter 2024
Service Provided: AV production and technical support for product launch reveal

Premier Events partnered with Porsche Solihull to deliver a high-impact product launch for the new all-electric Macan. The brief was bold and immersive, with a clear creative direction and a focus on precision. Our Production team brought the vision to life through lighting, sound, and visual design, creating a reveal moment that electrified the room.

Key Objectives

Deliver a high-impact product reveal with theatrical precision

Align AV and lighting design with Porsche’s brand and creative brief

Ensure seamless technical execution across all elements

Create a memorable experience for guests and stakeholders

Premier Support Porsche Macan Car Launch

Pre-Event Preperation

Our Production team worked closely with Porsche to scope the technical requirements, align on creative direction, and prepare equipment for a flawless reveal. Every detail was planned to ensure impact and precision.

Creative Brief and Visual Planning
The client’s vision was clear—purple-themed lighting and bold visuals. We developed a lighting and video plan to match the brand’s aesthetic.

Equipment Selection and Prep
We selected high-end fixtures and LED wall components, tested all systems off-site, and programmed the reveal sequence in advance.

Venue Coordination
Our team liaised with Porsche Solihull to confirm access, layout, and power requirements, ensuring smooth setup and integration.

Team Assignment
Production Manager Dan Alderson led the delivery, supported by technicians focused on lighting, video, and audio execution.

On-Site Execution

The venue was transformed into a sleek, high-energy space that reflected Porsche’s brand and elevated the Macan reveal. Our team delivered a fully synchronised experience.

Lighting and Visuals
Moving heads, Titan tubes, and a 1m mirror ball created a dynamic atmosphere, with purple hues reinforcing the event’s identity.

LED Wall and Content Playback
A 4x3m Unilumin LED wall displayed high-resolution content, serving as the visual anchor for the reveal moment.

Time-Coded Reveal Sequence
A 50-second custom track was synced with lighting and visuals, culminating in the dramatic entrance of the all-electric Macan.

Audio Delivery
A full L-ACOUSTICS PA system ensured crystal-clear sound throughout the venue, enhancing every moment of the launch.

Post-Event Wrap-Up

Following the reveal, our team handled de-rig, client feedback, and internal review. The event was praised for its creativity, precision, and impact.

Efficient De-Rig and Venue Reset
All equipment was removed swiftly and professionally, leaving the venue clean and ready for business as usual.

Client Feedback and Review
Porsche Solihull praised the delivery, highlighting the immersive atmosphere and flawless technical execution.

Internal Debrief and Learnings
Our team reviewed the project to refine future product launch formats and capture learnings for similar high-profile events.

Ongoing Collaboration
The success of this launch has opened discussions around future activations and dealership support across the Porsche network.

What we do, all under one roof.

Event management. AV production. Content and creative. Custom builds and exhibition stands. Delegate tech. Studios. All in-house across five specialist brands, all talking to each other.

Whether you need one brand or all five, you're working with the same group throughout. No briefing five different suppliers. No version control nightmares. Just a single point of contact who knows your event inside out.

Not sure where to start? Just talk to us.