The Brief

Client: Pizza Express
Venue: ICC Birmingham
Date: Spring 2024
Service Provided: End-to-end event management including AV production, delegate logistics, content creation, entertainment, and supplier coordination

Premier Events partnered with Pizza Express to deliver a full-day conference and awards dinner for 650 attendees at the ICC Birmingham. From concept to execution, our team managed every detail creating a high-energy, brand-led experience that celebrated success and inspired the team.

Key Objectives

Deliver a seamless conference and awards experience for 650 delegates

Provide full-service support across planning, logistics, AV, and creative

Ensure smooth delegate registration and communications

Create a branded, engaging environment with dynamic entertainment

Premier Events Manage Pizza Express Conference & Awards

Pre-Event Preperation

Our Event Management team led the planning process, coordinating internal departments and external suppliers to shape a cohesive and impactful event experience.

Venue and Accommodation Sourcing
We shortlisted venues, conducted site visits, and contracted ICC Birmingham, arranging hotel logistics and transport for delegates and suppliers.

Supplier and Sponsor Coordination
Our team managed merchandise, awards, and entertainment suppliers, while liaising with sponsors to ensure brand alignment and visibility.

Creative Direction and Branding
We developed the “Upbeat Live” event identity, applying it across print, digital, and venue branding to create a unified visual experience.

Project Management and Logistics
From health and safety documentation to parking and loading schedules, our team oversaw all operational elements to ensure smooth delivery.

On-Site Execution

The ICC was transformed into a vibrant, multi-zone event space, with plenary sessions, competitions, entertainment, and awards delivered across the day.

Conference and Awards Setup
We managed staging, lighting, and AV across plenary and dinner spaces, ensuring smooth transitions and impactful moments throughout.

Delegate Management Services
Our DMS team handled registration, merchandise giveaways, help desk support, and post-event prize fulfilment, enhancing the delegate experience.

Entertainment and Engagement
The programme included pizza flaring competitions, beatboxing, and curated entertainment, keeping energy high and guests engaged.

Content and Speaker Support
We managed rehearsals, PowerPoint design, photography, and videography, supporting presenters and capturing key moments.

Post-Event Wrap-Up

Following the event, our team handled debriefs, reporting, and feedback collection. The response was overwhelmingly positive, with praise for the delivery and delegate experience.

Client Feedback and Review
CEO Paula Mackenzie praised the event’s impact, noting the confidence and energy it brought to the organisation.

Post-Event Reporting
We compiled KPIs, feedback, and performance insights into a comprehensive report for internal review and future planning.

Internal Debrief and Learnings
Our team assessed delivery across departments to refine processes and prepare for future Pizza Express events.

Ongoing Collaboration
The success of this event has strengthened our relationship with Pizza Express, with future projects already in discussion.

What we do, all under one roof.

Event management. AV production. Content and creative. Custom builds and exhibition stands. Delegate tech. Studios. All in-house across five specialist brands, all talking to each other.

Whether you need one brand or all five, you're working with the same group throughout. No briefing five different suppliers. No version control nightmares. Just a single point of contact who knows your event inside out.

Not sure where to start? Just talk to us.