The Brief

Client: AGA Rangemaster
Venue: DoubleTree by Hilton, Stratford Upon Avon
Dates: 16–17 January 2025
Service Provided: Full-service event management including venue sourcing, AV production, delegate logistics, and entertainment

Premier Events partnered with AGA Rangemaster to deliver a two-day sales kick-off event designed to energise the team, align strategic goals, and create a memorable delegate experience. Held at the DoubleTree by Hilton in Stratford Upon Avon, the event welcomed 45 delegates for a mix of conferences, workshops, and entertainment.

Key Objectives

Deliver a seamless two-day corporate event experience

Provide full-service support across planning, logistics, AV, and entertainment

Ensure smooth transitions between conference, networking, and leisure elements

Create an engaging environment that energised and aligned the sales team

Premier Events’ Expertise: Elevating AGA Rangemaster’s Sales Kick-Off Event

Pre-Event Preperation

In the weeks leading up to the event, our team worked closely with AGA Rangemaster to shape the format, define delegate needs, and coordinate logistics. Every detail was planned to ensure a smooth and professional experience.

Venue and Accommodation Sourcing
We selected the DoubleTree by Hilton for its location, facilities, and comfort, ensuring a convenient and welcoming environment for delegates.

Supplier and Entertainment Coordination
Our team sourced and managed suppliers and entertainment, providing tailored proposals and overseeing delivery to match the client’s vision.

AV and Production Planning
Our in-house production team scoped AV requirements, prepared equipment, and supported presentation development to ensure technical reliability.

Timeline and Logistics
We built a detailed event schedule, coordinated delegate travel and sustenance, and aligned all suppliers to ensure seamless delivery across both days.

On-Site Execution

The event was delivered over two days, combining structured sessions with relaxed networking and entertainment. Our team ensured smooth transitions and consistent delegate experience throughout.

Day One: Conference and Entertainment
Delegates attended conference sessions followed by lunch, then transitioned into an evening of dinner, drinks, and live music from Conor Grace.

Day Two: Workshops and Departure
Interactive workshops allowed deeper engagement with key topics. The event concluded with lunch and departure, with all logistics managed by our team.

On-Site Coordination
Led by Senior Event Manager Kelly Green, our team provided full on-site support, liaising with venue staff and suppliers to keep everything running smoothly.

Delegate Experience
From arrival to departure, delegates enjoyed a well-paced, engaging event with clear communication, comfortable surroundings, and professional support.

Post-Event Wrap-Up

After the event, our team handled all wrap-up tasks, ensuring a smooth close and capturing feedback for future planning. The client praised the delivery and delegate experience.

Supplier and Venue Debrief
We coordinated final wrap-up with all suppliers and the venue, ensuring all elements were closed professionally and efficiently.

Client Feedback and Review
Feedback was overwhelmingly positive, with praise for our attention to detail, professionalism, and ability to deliver a high-quality experience.

Internal Review and Learnings
Our team reviewed delivery to identify opportunities for future enhancements and confirmed the success of the format for similar events.

Ongoing Collaboration
The success of this event has strengthened our relationship with AGA Rangemaster and opened conversations around future event support.

What we do, all under one roof.

Event management. AV production. Content and creative. Custom builds and exhibition stands. Delegate tech. Studios. All in-house across five specialist brands, all talking to each other.

Whether you need one brand or all five, you're working with the same group throughout. No briefing five different suppliers. No version control nightmares. Just a single point of contact who knows your event inside out.

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