The Brief

Client: Confidential Major Retailer
Venue: CBS Arena, Coventry
Date: January 2025
Service Provided: Full-service delivery including event management, AV production, exhibition build, content creation, delegate management, and on-site coordination

Premier Events partnered with a leading UK retailer to deliver a large-scale internal conference and exhibition at the CBS Arena. With nearly 1,000 delegates, 200 brand staff, and representatives from 35 top brands, the event was designed to inspire, connect, and showcase innovation across the retailer’s beauty and wellness categories.

Key Objectives

Deliver a seamless conference and exhibition experience for over 1,000 attendees
Provide full-service support across planning, production, content, and logistics
Create immersive brand environments and networking opportunities
Ensure smooth delegate experience from registration to departure

Premier Delivers Major Retailer Conference and Exhibition

Pre-Event Preperation

Our team worked across departments to plan every detail of the conference and exhibition. From venue sourcing to brand coordination, we ensured all elements were aligned for a high-impact delivery.

Venue and Accommodation Sourcing
We secured the CBS Arena and negotiated hotel packages for delegates, brand teams, and stakeholders, ensuring comfort and convenience.

Supplier and Brand Management
A dedicated inbox and event website streamlined communications with 35 brands, while our team coordinated supplier timelines and deliveries.

Website Build and Brand Meetings
We developed a custom event website for registrations and updates, and facilitated over 20 brand meetings to refine presentations and stand designs.

Transport and Venue Liaison
Our team managed catering, branding, and logistics, while coordinating transfers and access to ensure smooth arrivals and setup.

On-Site Execution

The CBS Arena was transformed into a vibrant hub of brand storytelling, networking, and learning. Our team oversaw all live delivery, ensuring a seamless experience for delegates and exhibitors.

Conference and Stage Design
We created a dynamic stage environment with high-definition displays, professional audio, and impactful lighting to support presentations and performances.

Exhibition and Immersion Zones
Interactive zones and custom-built stands encouraged product exploration and meaningful engagement between brands and delegates.

Stand Build and Quality Assurance
From blueprint to build, we supported brands with stand construction, final adjustments, and inspections to ensure consistency and impact.

Live Coordination and Show Calling
Our team managed speaker transitions, technical cues, and event flow to maintain a professional and engaging programme throughout.

Post-Event Wrap-Up

Following the event, our team handled all debriefs, content delivery, and feedback collection. The outcome was a highly successful conference and exhibition that exceeded expectations.

Content Capture and Highlights
We produced high-quality photography, videography, and highlight reels for post-event marketing and stakeholder engagement.

Client Feedback and Review
Feedback was overwhelmingly positive, with praise for the immersive environment, smooth logistics, and professional delivery.

Internal Review and Learnings
Our team assessed performance across departments to identify opportunities for future enhancements and refine best practices.

Ongoing Collaboration
The success of this event has strengthened our relationship with the retailer and opened discussions around future strategic events.

What we do, all under one roof.

Event management. AV production. Content and creative. Custom builds and exhibition stands. Delegate tech. Studios. All in-house across five specialist brands, all talking to each other.

Whether you need one brand or all five, you're working with the same group throughout. No briefing five different suppliers. No version control nightmares. Just a single point of contact who knows your event inside out.

Not sure where to start? Just talk to us.