The Brief

Client: Inspired Thinking Group (ITG)
Venue: Hatton Country World Event Field
Date: 21 March 2024
Type: Case Study
Author: Amy Irwin – Senior Event Manager
Service Area: Festivals

Premier Events partnered with ITG to deliver a vibrant, full-day festival for 435 attendees. Hosted at Hatton Country World Event Field, the event combined entertainment, food, awards, and production into a seamless experience. From initial planning to on-site delivery, our team managed every detail to bring ITG’s vision to life.

Key Objectives

435 guests hosted at Hatton Country World Event Field
Full-service event management including AV, logistics, and creative
Entertainment lineup featuring DJ, band, glitter artist, and photo booth
Coach transfers, free parking, and on-site registration for smooth access
Planning a Festival? How Premier Events Delivered a Seamless Experience for ITG

Pre-Event Preperation

Premier Events led the full planning process, from venue sourcing to budget management. Hatton Country World was selected for its open layout and relaxed atmosphere, ideal for a festival-style event. We coordinated all suppliers, including four food trucks (three mains, one dessert), and curated entertainment to match the client’s vision.

Venue Selection
We sourced and secured a venue that matched ITG’s brief—spacious, accessible, and full of character. Hatton Country World offered the flexibility needed for staging, catering, and guest movement.

Supplier and Entertainment Coordination
Our team managed all supplier logistics, including food vendors, entertainment acts, and interactive stalls. The lineup featured a DJ, live band, glitter artist, photo booth, and games to keep energy high throughout the day.

Client Liaison and Budget Management
We worked closely with ITG to ensure every detail aligned with their goals and budget. Regular updates, transparent cost tracking, and collaborative decision-making ensured a smooth planning process.

On-Site Execution

On the day of the festival, our team delivered a seamless experience across all zones. From guest arrival to final awards, every element was coordinated with precision.

Delegate Management Services
We handled digital invitations, registration, and on-site check-in. Guests were welcomed efficiently and given clear guidance on the day’s activities.

AV and Production Support
Our team provided full technical support for the main stage, including sound, lighting, and staging. Every performance, from DJ sets to live music was delivered with clarity and impact.

Logistics and Crew Coordination
Transport, setup, and crew management were handled in advance. We arranged coach transfers, free parking, and on-site support to ensure smooth guest access and operational flow.

Post-Event Wrap-Up

Following the event, our team completed debriefs, supplier wrap-up, and client feedback. The festival was praised for its energy, organisation, and attention to detail.

Awards and Highlights
The event concluded with an awards ceremony led by ITG’s CEO, adding a personal and celebratory touch. Guests enjoyed a full day of entertainment, food, and connection.

Client Feedback
Amy Irwin, Senior Event Manager, shared:
“Planning this festival for ITG was a rewarding challenge. From the outset, we worked closely with the client to ensure we understood their vision and objectives. It was crucial for us to create an event that reflected their brand and delivered a memorable experience for their employees and guests.”

Ongoing Collaboration
The success of this event has strengthened our relationship with ITG and opened discussions around future activations and seasonal celebrations.

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