The Brief

Client: Pallex
Venue: Hilton Birmingham Metropole
Date: February 2024
Service Provided: Full-service AV production including staging, lighting, sound, projection, and branding

Premier Events was proud to support Pallex’s annual awards night, transforming the Hilton Birmingham Metropole into a high-impact celebration space. From the main stage to the reception area, our AV team delivered a seamless experience that combined technical precision with creative flair.

Key Objectives

Deliver a visually striking and immersive awards ceremony

Provide high-quality audio and lighting for presentations and entertainment

Support branding and visual identity across multiple event zones

Ensure seamless technical execution and presenter confidence

Audio Visual Company Success at the Pallex Awards Night

Pre-Event Preperation

Our production team worked closely with Pallex to scope the event, design the AV layout, and prepare equipment for a high-impact delivery. Every detail was planned to ensure clarity, atmosphere, and reliability.

Stage and Set Design
We installed a 10m x 4m carpeted stage with large steps and a branded acrylic lectern, creating a premium platform for presenters and winners.

Lighting and Atmosphere Planning
Over 30 moving heads, 24 uplighters, and LED battens were programmed to create dynamic lighting effects throughout the ballroom and reception areas.

Audio System Configuration
L-ACOUSTICS Kara line array and XT series speakers were selected to deliver pristine sound across the venue, managed via Yamaha consoles.

Projection and Screen Setup
Dual Panasonic 10k laser projectors powered 14ft screens, with transparent glass autocue systems and repeater screens for presenter support.

On-Site Execution

The Hilton Birmingham Metropole was transformed into a vibrant awards venue, with AV elements working in harmony to deliver a seamless experience from start to finish.

Lighting and Visual Impact
Lighting fixtures created a celebratory mood, while sparkular effects added drama during key award moments.

Audio Delivery and Presenter Tools
Wireless and lectern mics, clickers, and autocue systems ensured smooth transitions and confident delivery throughout the programme.

Reception Area Styling
Lighting and sound were extended into the drinks reception area, maintaining a consistent experience across all event zones.

Exterior Branding Projection
Ayrton Perseo fixtures projected the Pallex logo onto the hotel façade, creating a bold visual statement visible from afar.

Post-Event Wrap-Up

Following the awards ceremony, our team handled de-rig, client feedback, and internal review. The event was praised for its technical excellence and immersive delivery.

Efficient De-Rig and Venue Reset
All equipment was removed swiftly and professionally, leaving the venue clean and ready for its next event.

Client Feedback and Review
Pallex praised the AV setup, lighting design, and overall execution, highlighting the impact of the branding and production quality.

Internal Debrief and Learnings
Our team reviewed delivery across departments to refine future awards formats and capture learnings for similar high-profile events.

Ongoing Partnership
This successful delivery continues our partnership with Pallex, reinforcing our role as a trusted AV supplier for their flagship events.

What we do, all under one roof.

Event management. AV production. Content and creative. Custom builds and exhibition stands. Delegate tech. Studios. All in-house across five specialist brands, all talking to each other.

Whether you need one brand or all five, you're working with the same group throughout. No briefing five different suppliers. No version control nightmares. Just a single point of contact who knows your event inside out.

Not sure where to start? Just talk to us.