Premier Support Porsche Macan Car Launch

Setting the Stage for Excellence

The brief was bold, vivid, and clear: purple, purple, purple! From the moment guests stepped into the venue, the atmosphere was charged with excitement. At the centre of it all was a stunning 4x3m Unilumin LED wall, which served as the visual anchor for the event. Displaying dynamic, high-resolution content, the wall ensured that every detail of the Macan’s reveal was nothing short of spectacular.

Moving head lights illuminated the venue, enhancing the atmosphere and highlighting the all-electric Macan. To further enhance the setting, Titan tubes illuminated the space with vibrant purple hues, perfectly aligning with the event’s theme and creating a cohesive visual identity.

Perfectly Synced Precision

Timing is everything when it comes to a reveal of this calibre. Our team delivered a fully time-coded light and visual sequence, expertly syncing to a custom 50-second track. This meticulous choreography culminated in the grand entrance of the Macan, creating a moment of pure theatrical impact that left the audience speechless.

To ensure every sound was crystal clear, we provided a full L’acoustic PA system, delivering exceptional audio quality throughout the event. From the build-up music to the key moments of the reveal, every note and word resonated with precision.

A Vision Brought to Life

Events like this are a testament to the power of collaboration and creativity. Porsche’s vision for an unforgettable product launch was brought to life through seamless planning and state-of-the-art equipment. The new all-electric Macan is a game-changer, and this product launch event was nothing short of groundbreaking.

At Premier Events, we thrive on challenges like these—transforming ideas into immersive experiences that leave lasting impressions. Whether it’s lighting, audio, or production design, we’re here to bring your vision to life.

Ready to Elevate Your Next Product Launch Event?

If you’re planning a product launch, we’d love to help you create something unforgettable. Get in touch with our team to discuss your next project.