Reading Premier Support National Pub Company


Case Study / 26.3.20

Premier Support National Pub Company

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    We were recently approached by a national pub chain to support with a new event, designed to launch a new format being rolled out across their brand world.

    The event was to take place over three consecutive days, at different venues across the country.

    Over the course of the event, pub managers were invited to learn about the new format that the chain is rolling out across their pubs. The agenda was jam packed, featuring a hands-on icebreaker, session on community outreach, food, drink and even an interactive quiz! At the end of each day, several key suppliers provided samples of new products for the attendees to enjoy.


    Venue Finding

    As with a lot of our client’s events, the first challenge was to find a suitable venue for each event. Our event management team were hot on the case, and after some extensive research presented a suite of different venue options. When presenting the venues, we included a wide variety of venue type; from hotels and conference centres, to blank canvas venues and sporting venues. This made sure that the client was aware of everything available to them, within their locations and budget parameters.

    Due to our good relationships with many venues across the country, we were able to negotiate competitive prices for the client, ensuring they got the most bang for their buck!

    After consideration, the client opted for three sporting venues to maintain a consistent feel across all three events, and contracted space at Leeds United Football Club, Aston Villa Football Club, and Northampton Saints Rugby Club.


    Pre-Event Planning

    To fully understand what each venue could offer in terms of space and event flow, we arranged for a site visit at each location. We brought the key client contacts along with us to the three clubs, which allowed us to walk through the event space together and get to grips with how the event would work in each space.

    Our production team also came along on the site visit, to help with the planning and creation of the bespoke AV package, which would help maintain a professional look and feel across the three days. We designed and built a bespoke set that would fit well in each of the different rooms, and that offered the level of AV support required by the client. Throughout the event, the client had various presenters from different departments that each needed content on screen and access to an audio system capable of providing clear audio reproduction to all delegates. We provided a rear projected screen, with felt covered set panels either side, a carpeted stage, comfort monitor and acrylic lectern. This alongside 4 L-Acoustic X8 speakers, a 4 way mic rack, and stage lighting provided ample support for the presenters throughout the day.

    In the run up to the events, Premier’s event management team liaised directly with the venues on a regular basis to make sure that everything required was ready and in place for the clients arrival onsite.


    Onsite Management and Production

    On the day of each event, our event management team welcomed and registered delegates as they arrived, giving them a name badge, lanyard and goody bag. Throughout the day, the Premier team were on hand to ensure everything was in place when it needed to be, as well as helping the client with any last-minute requests, allowing them to relax and enjoy the conferences.

    Overall, the event was a great success, bringing together the chain’s community to launch an exciting new chapter for the brand.

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