Premier Events Manage Pizza Express Conference & Awards

Pizza Express entrusted Premier to manage and deliver a comprehensive conference and awards dinner for 650 attendees at the ICC Birmingham.

With a full day of interactive plenary sessions, pizza flaring competitions, beatboxing, and awards night – it was an epic event to be part of!

Key Deliverables

• End-to-end project management
• Creative direction & oversight
• Supplier and sponsor management
• Content management and production (Print, digital, web)
• Venue Sourcing & Management
• Accommodation and transport
• Delegate management services (DMS), registration, and comms
• Audio-Visual (AV) production
• Entertainment curation & sourcing
• Onsite event and delegate management.

Event Management

Premier Events undertook end-to-end management of the event, beginning with venue selection. After shortlisting suitable venues and conducting site visits with the client, the ICC in Birmingham was contracted to deliver the event.

Our event management team managed all aspects of the event, including pre-event arrangements, onsite coordination, and post-event activities. This encompassed managing all in-house teams to ensure smooth execution, collating health and safety documents, supplier sourcing for merchandise and awards, onsite entertainment management, parking and loading logistics, and transportation of event elements.

The event management team also oversaw venue decoration, conference entertainment, and post-event KPIs, culminating in a comprehensive post-event report.

Content & Creative

Premier Events’ creative prowess shone through in developing the event brand “Upbeat Live” and creating cohesive venue branding and content aligned with Pizza Express’ vision. Their innovative ideas, meticulous event design, PowerPoint expertise, and captivating visual productions added a layer of dynamism to the event. The team also conducted rehearsals for speakers and managed event photography and videography.

Delegate Management Services 

Our DMS team facilitated smooth delegate management, offering merchandise giveaways during registration, delivering prizes to winners’ post-event, and managing a delegate management system with our registration kiosks. We provided a help desk, handled client communications and sponsor interactions, and managed hotel logistics, including luggage drop-offs.

AV Production/Fabrication

We provided technical event production across multiple halls, managing trucking logistics and technical setups and liaising with the venue to ensure compliance with health and safety regulations. They orchestrated the setup of plenary halls, dinner, awards spaces, and lunch, expo, and drinks reception areas, incorporating lighting, audio, visual effects, stage setups, and branding elements.

Health & Safety

With a dedicated officer ensuring adherence to health and safety protocols, Premier Events prioritised attendee well-being throughout the event, with a comprehensive post-event report documenting compliance and incident management.

Client Feedback 

Paula Mackenzie, CEO of Pizza Express

“The biggest thank you … as you have given a whole organisation even more of a lift and even more an injection of confidence that you would know.”