Reading Premier acquire Collective Minds


Blog / 11.2.19

Premier acquire Collective Minds

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    Premier Events are delighted to announce that we have acquired Leicester based events agency, Collective Minds. The purchase of Collective Minds forms part of Premier’s ambitious growth strategy, with plans to reach a £5m turnover in the next three years and to employ a team of 50 full time staff.

    Collective are one of the leading event agencies for luxury brands with past and current clients including: Ferrari, Watches of Switzerland, Mappin & Webb, Michael Kors, Caterpillar, H.R. Owen, Dick Lovett, Jardine Motor Group and L’Oreal.


    Ben McCarthy, Premier’s MD, said of the purchase:

    “We have been actively looking to increase our portfolio of event management clients, so when Collective Minds was placed for sale, we jumped at the opportunity. Having supported the company with the vast majority of their events historically, and with our expansion into event management over the last few years, the acquisition made perfect sense. What makes Premier unique is our ability to deliver the two most important elements of an event, event management and event production, in house. This, alongside our commitment to delivering fantastic levels of customer service and premium equipment has been the driving force behind our growth from our humble beginnings, to an annual turnover of circa £3m and 30+ full time staff.”


    Tom Goodwin of Collective Minds, said of the sale:

    “I have worked closely and built a strong relationship with Ben and Claire McCarthy from Premier.  They have always been our first-choice production company and I have experienced their growth and success not just within the production and equipment hire space but into a full-service agency delivering events and conferences for global brands.

    Ben and Claire will personally be looking after the Collective Minds client base, to ensure a smooth transition over to Premier UK Events.”


    Claire McCarthy, Premier’s Event Director, said of the purchase:

    “We are truly excited to be able to develop our relationships with these wonderful brands. We have worked very hard over the years to build our client base and are very much looking forward to delivering the Premier experience to our new portfolio of clients.”


    Premier will be exhibiting at the upcoming Event Production Show / Confex on the 26th and 27th February at Olympia, London. We look forward to meeting new and existing clients at the show, as well as demonstrating how we can help with your upcoming events.

    Collective Minds Past Events


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