Reading McLaren Showroom Launch


Case Study / 14.4.15

McLaren Showroom Launch

Premier supplied an AV solution for the showroom launch at McLaren in Ascot

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    We were booked by Stones Events to provide AV support for the launch of the new McLaren showroom in Ascot as well as the new P1 car.

    Whilst the Stones chefs were creating an array of spectacular food for the guests our event crew set about adding in the AV elements for the official launch night.

    To create a VIP feel to the event we installed a 7m red carpet at the entrance to the venue for guests to walk up. The carpet was flanked with our brand new chrome posts and black ropes.

    For the lighting in the showroom we used 12 of our Showtec Event Spot 1800 battery powered and chrome finished LED uplighters. These were all set to a vivid red colour and placed around the perimeter of the venue on both walls and pillars.

    Video content was a main feature of the event with a first look at the new P1 car for the guests. We installed two of our 65” Panasonic LCD screens on parabella stands. Content was ran through a mixture of show laptops and a MacBook pro with playback pro, all of which fed into our custom designed Analogue Way Pulse 2 preview rack.

    Audio was covered using exclusively L-Acoustics speakers. Four of the compact 8XT speakers on round base stands were placed along the length of the venue. As the content also included a demonstration of the engine in the P1 we also installed two SB18 sub woofers for additional low-end thump.

    A number of hand held radio mics and lectern mics were used for vocal delivery, this was all ran through a Yamaha LS9-16 digital desk.

    A small stage was also built next to the P1, which the presenters used for delivery of speeches as well as for an Q&A with McLaren test driver Kevin Magnussen. This was carpeted in white and white casement used to cover the sides.

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