Maserati GranTurismo Launch

Premier supports Graypaul Maserati with GT Launch!

We were asked by a longstanding client to support the launch of the new Maserati GT back in November 2023. The brief was simple: to add lighting under the car, as well as to enhance the area surrounding the vehicle.

Our team installed a starcloth backdrop behind the car to cover a wall that leads to a workshop. Lighting under the cars was provided by using 16x Astera Titan Tubes. These battery-powered and wireless fixtures are really suited to this application and are something that we typically provide for similar events.

To help create a ‘buzz’ for the car’s reveal, we installed 6x moving heads around the cars, which were used during and after the reveal.

Lighting was controlled using an Avolites Quartz by one of our engineers.