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Reading Kitchen Retailer embraces the Premier Event Registration System

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Case Study / 28.1.24

Kitchen Retailer embraces the Premier Event Registration System

Delegate Management Case Study

Premier were asked to support a long-standing client with our event registration system for their 1,300 person conference and awards at ICC Wales.

The brief was in two parts: firstly, to create an event website and registration site to allow the client to register their delegates for the event easily.

Secondly, for our team to be on-site for the event day to check in delegates as they arrived.

Author

Laura Clark - Head of Delegate Management

Laura Clarke

Head of Delegate Management Services

0116 2029953

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Event Website

To provide delegates with information about the event, including the venue details, agenda, FAQs and a place for them to register, we created an event-specific website for the client. This was designed with the event iconography and the client’s font to help keep everything on brand for the client.

 

Event Registration Form

As part of the event website, we created an event registration form, which allowed us to capture information from the delegates. This included their dietary requirements and if they needed accommodation, which was needed to help with the planning of the event.

As an ISO 27001 accredited business, the client could be assured that we handled their employee data correctly and fully in line with GDPR.

 

Comms

Our team worked with the client to create several branded emails that were sent to the delegates in the lead-up to the event; these included:

  • Invitation
  • Chaser
  • Confirmation
  • Joining Instructions
  • Post Event Survey

 

Inbox Management

We created a dedicated event inbox, which was managed by our team, who dealt with queries from the delegates in the lead up to the event. We would typically receive emails from delegates wanting to change an aspect of their booking, such as their accommodation requests etc. Our team were able to reply to the delegates directly as well as update the event registration system so that the master data was always correct.

 

Data Pulls

We set up a system where we sent data pulls to the client regularly so they were always up to speed with the latest data. This allowed them, as the event managers, to ensure that the venue was kept abreast of the latest numbers for catering and hotels needed, etc.

 

Event Day

On the day of the event, our team were on hand to check in all 1,300 delegates as they arrived. We used iPads and a GDPR-compliant app to do this.

Delegates showed their unique QR code emailed to them in their joining instructions, which we scanned. If they, for any reason, hadn’t got the QR code, we could check them in using their name.

Once the on-site registration process was complete, our team stayed on site for the rest of the event to support the event management team with any additional requests, such as supporting with the table plan creation and placing name cards onto the tables.

 

Summary

The Premier event registration system was incredibly well received by the client, with really positive feedback. We have worked with this client for the last ten years and so it was nice to be able to support them with a new service that they hadn’t experienced before.

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