KFC RGM Fest 2022

For the seventh year in a row, Premier were trusted by KFC UK&I to deliver their biggest event of the year, RGM Fest.

With uncertainty around COVID and what restrictions would be in place, our team were given just 14 weeks to organise this event for 1,400 restaurant managers, suppliers and head office staff.

This year’s RGM Fest took place at both ACC Liverpool and the M&S Bank Arena. The main plenary session was located in the arena with the evening celebration taking place at the ACC.

Premier managed all elements of the event, including in no particular order:

• Delegate Management
• PPT & Video creation
• Event Styling
• AV Production
• Venue Finding
• Venue Management
• Supplier Management
• Event Management
• Entertainment Sourcing
• Delegate Registration
• Content Management
• Accommodation Management

We divided the arena into two event spaces, one for registration, breakfast & lunch and the other for the plenary. The highlight of the lunch area was a replica KFC bucket, 6,700 times larger than a normal bargain bucket at 4m diameter; this was flown above people’s heads.

We created a square stage in the arena to allow the audience to see the presenters from 3 sides. With three 10m x 3m LED video walls above them to allow all of the delegates to see all of the content clearly.

For the evening event, we transformed the ACC, creating an impressive stage and set structure that incorporated numerous screens, props and special FX to allow us to deliver the awards in style!

Our team worked closely with KFC throughout the planning process to incorporate the KFC look and feel into every delegate touch point. Feedback from both the client and attendees was really strong, as a team we love working on this event alongside the KFC team, it’s always a really enjoyable experience.