The Corinthia – Global Owners Forum

Brief

Premier’s brief was to assist a global fast food company, based in California, in their very first Global Owners Forum for internal staff and Franchise Owners. The delegates arrived in London from all over the world.

The event was to be a two-dayconference which should seamlessly integrate classic London culture including a traditional but modern London hotel, an iconic entertainment element, in this case the red London bus and an exclusive fine dining experience at OXO with beautiful sights of London, this was a key requirement for the client, as for many of the delegates it was their first experience of London.

Premier’s Event Management Team were tasked with taking this event on as a whole and managing elements from the venue research and venue management through to onsite management and comprehensive post event report allowing Premier’s global client to review all aspects and be able to review internally.

This event required input from all departments within Premier. Our Design Team for example created pre-event 3D renders, which became an important part of the pre-event proposals for a client based in America.

The event also allowed Premier to showcase their flexibility, having the team work together consistently and around the clock to ensure the client did not feel the effects of a 7-hour time difference.

 

Process

Having selected the 5* Corinthia London Hotel for the event this added another layer of communication and management for the team, whilst having to be in keeping with the hotels own guidelines as well as making the event work for the client and providing them with the yes attitude that Premier are well known for.

To eliminate Premier’s biggest challenge of the 7-hour time difference, the dedicated team quickly developed a plan of action with regards to contacting the client in the most efficient ways and working internally throughout the day to ensure all the clients questions were answered by the time they were contacting the team.

Premier’s Event Management and Production Team worked side by side where needed, to allow for complete consistency, updating each other on the requirements from the client and sharing this with the entire team.

 

Equipment Used

Due to the venues high ceilings our Production Team installed a 12ft tall set backdrop to provide a more intimate feel to the event. This included a 16ft x 9ft projection screen and a 30k Lumen projector for bright, vibrant PowerPoint and video presentations. They also installed a 9m x 2m stage at 0.3m tall to make sure the presenters were raised off the ground, ensuring guests were able to see them clearly.

For the PA system, they supplied both X8 and SB18 speakers manufactured by L’Acoustics for a crisp and refined sound reproduction, combined with high end microphones by Sennheiser, ensuring each member of the audience could hear the presenters and content in high detail.

Generic lighting was used to illuminate the stage, ensuring the presenters were well lit. In addition, multiple LED battens were positioned around the perimeter, to provide a wash in the client’s corporate colour. Chauvet Rogue R3 wash moving heads were also positioned on 3m truss podiums, which provided lighting effects as the presenters took to the stage.

The end of the two-day conference incorporated a Q&A session, here Premier opted to present the client with the Catch Box, a more interesting way of allowing the audience to communicate with the speakers on stage by simply being able to throw the soft microphone between each audience member with questions.

The client also tasked Premier with finding a table centre for the conference tables that was something a little bit quirky and different, Premier suggested several options including the illuminated table centres, the client liked the idea of these and they were used for the event with great success.

 

Event Management

Although Premier have operated events overseas in the past, this event was a first for Premier in working with a client based abroad during the planning, the success of the event has only strengthened the Event Management Team further.

The Event Management Team working closely with this client successfully and effortlessly managing the client’s expectations, exceeding them in areas and providing the client with more than enough support to sustain an event of this size and much larger.

If you have an event you think you need assistance with of any scale and type, contact the Event Management Team and they will be happy to assist you.

 

Feedback

“The Premier Team is truly top notch!  Thank you for this incredible recap report, it’s extremely well done.  I look forward to working with your team again in the very near future.”

“We will find a way to work together again very soon.  The entire team loved working with you”

“Premier were fantastic to work with from pre-event, onsite to close out”

 

Stats

Total Weight – 3.7 Tonnes

Total Equipment Value – £131,000

Total number of items taken to site – 1186

Premier Team on Site

• 3x Event Managers
• 1x Photographer
• 1x Project Manager
• 3x AV Technicians
• 6x Local Crew