Back in November we were contacted by Misirli, an industry leader in garments, to assist with an exhibition stand project. Misirli exhibited at the Spring Fair, which takes place at the NEC in Birmingham every February.
They wanted to create something brand new to launch their new luxury sock brand, Finch & Belle and of course we were more than happy to help.
The brief for the stand was that it need to look and feel clean and fresh as well as cosy and welcoming for potential new clients. A screen needed to be incorporated to display a slideshow of content as well as plenty of display areas. Corporate colours were used as the base of the design scheme so that the stand stood out amongst the shell schemes.
Our in-house designer set to work on a 3D model that allowed our client to visualise how the stand would look once built. The only change made by the client was to build a grey coloured stand as opposed to the wooden design which we initially designed.
Once the design had been finalised with Finch & Belle, our fabrication department started to construct the stand. Each ‘area’ of the stand has been built in a modular fashion, allowing an easier install as well as the opportunity to extend or reduce the stand if used again.
We were supplied with some stunning images from our client which we used to create eye-catching areas within the stand. Other graphics were used as part of illuminated areas which immediately drew attention to the area.
Additional lighting was incorporated into the shelving units, using downlighters to add brightness as well as illuminating the artwork.
To provide a neat cabling solution, a sub floor was used which we carpeted in a light grey colour as per our client’s request. Lockable cupboards were built into the stand which create useful places for the team to keep their belongings as well as forming areas to keep spare stock.
As a finishing touch, Finch & Belle provided their own stools and table which created the perfect area to have meetings with their clients – complete with a bowl of mints!
After the event, the stand was dismantled and carefully wrapped up. It is now stored safely in our warehouse ready for its next use.
Kim and Faye from Finch & Bell said afterwards:
“Everyone loved the stand! And so did we! It looked amazing! Thank you again!”
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